Online shoppers in the U.S. made $1.2 billion of purchases via their phones and tablets on Black Friday 2016 – first billion-dollar mobile shopping day

11/26/2016

The estimate from Adobe marks a 33% increase over last year’s mobile sales total for the day. Overall, Adobe predicts that total online sales reached $3.34 billion on the huge discount shopping day, on which retailers are increasingly running the same discounts online as they do in their stores.