The importance and acceptance of video in Social Media continues to grow.  Today Instagram begins roll-out of increased video capabilities on the social media service previously thought of as a photo sharing site… 15-second videos have been incorporated and soon users will be able to post videos up to 60-seconds long.  In addition to the length of videos there will also be new capabilities to create videos right in the Instagram iOS App that allow you to create a single video from multiple videos in your Camera Roll.  You can read all about it on the Instagram Blog .